“Pricing domains is part science, part art. This guide teaches you how to value your domains like a pro.”
Introduction
Valuing domains is a guessing game for amateurs and a skill for pros. Bot appraisals suck, and “vibes” won’t cut it. This guide shows you how to price your domains using hard data, market trends, and buyer psychology—turning your portfolio into a cash cow.
What Makes a Domain Worth Money?
Four things matter:
- Length: Short names win. Bike.com trumps BestBikesForSale.com.
- Keywords: High-demand terms like “loans” or “tech” boost value.
- TLD: .com is gold; .io or .co can work. .xyz? Trash.
- Brandability: Catchy and memorable beats bland every time.
Tool: Check sales history on NameBio.
Valuation Tools That Don’t Suck
- Google Keyword Planner: See search volume and CPC for your keywords.
- Estibot: Decent data, shaky appraisals—use it as a baseline.
- DNJournal: Weekly sales reports show what’s moving.
- Humbleworth: Powered by advanced AI algorithms and big data, their valuation seems to be on the fair side.
Warning: Take Automated appraisals with a grain of salt . Trust your brain over bots.
Mistakes That Tank Your Valuation
- Overpricing Generics: RedShoes.com isn’t $20K just because you like it.
- TLD Blindness: Health.club won’t touch Health.com.
- Feelings Over Facts: Buyers don’t care about your attachment.
- Rule: Price for the market, not your ego.
Case Study: Voice.com’s $30 Million Sale
Voice.com hit the jackpot in 2019:
- Five letters, punchy as hell.
- .com TLD, no compromise.
- Perfect for many industries.
It wasn’t random—it was value perfection.
How to Nail Your Price
- Compare Sales: Find similar domains on NameBio.
- Ride Trends: Hot niche? Bump the price.
- Set a BIN: “Buy It Now” closes deals fast.
Takeaway: Data + timing = profit.
Conclusion: Price Smart, Sell Smarter
Valuation isn’t rocket science—it’s discipline. Use the tools, read the market, and don’t overreach. Smart pricing moves domains; greed buries them.